Build and launch
- ✓ Onboarding and custom build-outs
- ✓ Rehash list prepped with a special online offer
- ✓ 500 mailers sent
- ✓ Meta campaigns started
Join the movement
Sell. More. Jobs.
Keep your margins.
Express Quote is the online, self-service sales system for roofers. A real quote, delivered in under 60 minutes. It connects with your favorite measurement tool and syncs with your CRM. Every lead gets a custom buying page that sells like your best rep and keeps your crews busy. Built and proven with a Middle Tennessee roofing company.
A real quote, not a range
Delivered in under 60 minutes, with less than 1% measurement error.
Fresh new offers
Skip the in-house appointments and lower your cost to acquire a customer.
TR
Your roofing companyPrice locked 3 daysYour roof quoteSarah, here's your new roof.412 Carnton Lane, Franklin, TN
✓ Measurements certified by [EagleView]Choose your roofUpgrades
Area
32 sq
Pitch
6/12
Eaves
186 ft
Rakes
112 ft
Ridges
54 ft
Valleys
46 ft
Total, installed
$16,400
or about
$217/mo
Materials$6,890
Labor and installation$5,580
Tear-off and disposal$1,970
Got more quotes? Compare and save.Upload them. If one is a better value, we match it and take another $100 off.
Talk it throughBook a 15-minute estimate review call with our team.
Price locked 3 days
A risk-free buying experience for every homeowner who signs up.
Compare and save
Upload a better quote and we match it, then take another $100 off.
The real problem
Forget Speed to Lead.
You're losing on Speed to Quote.
Every retail roofer offers an “instant quote.” But behind the curtain is a lead system built to get more appointments. That's one more step for a homeowner who is ready to buy now or who is comparing quotes.
Your system today
- Tired lead gen system$80–120 per lead
- Free inspection, ~30% of leads book$300+ per appointment
- 10–20% close rate$2,000+ to acquire a customer
To pay sales commissions, marketing and overhead and still make a profit, your prices have to carry 35–40% margins. Meanwhile other roofers come in thousands less, and you're left wondering how.
The online system
- Fresh lead gen system$60–80 per lead
- No in-person appointments neededSell online or on a video call
- 15%+ online conversion$600–800 to acquire a customer
- ✓ No traditional sales commission
- ✓ More efficient marketing spend
- ✓ Lower, competitive online pricing
- ✓ More profit for owners, with less stress and less work
This is the future of sales. Those who wait will get left behind.
How it works
From quote requested to signed roof, online.
- 1
Fresh offers, low-cost leads
Meta ads, high-intent mail and custom landing pages bring in leads at a lower cost.
- 2
No more ranges. Real Quotes.
Connect your favorite measuring app, your supplier pricing and your labor rates. Our pricing engine builds the quote and delivers it in under 60 mins.
- 3
3-part custom buying process.
Waiting room, Quote Page and Inspection Confirmed, designed to sell better than a local salesperson. Built for trust, accuracy and self-service.
- 4
Sell online or book a review call
The conversation changes from defending your price to choosing options and installation dates.
- 5
Materials ship, your crew builds
Your installers build the roof while the homeowner stays connected the entire time.
The online buying system
More than a great price.
Every lead gets an exact quote in 60 minutes or less, with less than 1% measurement error. If a roof can't be confirmed from above, we order an in-person visit instead. Every address we can measure gets a full online, self-serve buying system.
Your brand, not ours
Your logo, colors, team, reviews and license on every page.
Waiting room
A page built for education and awareness while the quote is being built.
Good, Better, Best
Clear options and add-ons, each with a full price breakdown.
Lock in my price
A 3-day price lock gives customers who sign up a risk-free buying experience. Your team inspects, confirms and collects deposit.
Compare and save
Does your customer have a better quote? No problem. Upload it for review. If it is a better value, we match it and take another $100 off.
From Traditional to Virtual
Book an estimate review call with your team or our preferred vendors, and close the deal over the phone.
Case study · Triumph Roofing, Franklin, TN
A small local roofer now sells 80% of its jobs online.
Triumph launched Express Quote in May 2025. Instead of free inspections and kitchen-table pitches, every lead gets a fast quote, a setter books a review call, and homeowners buy by phone or Zoom. The inspection happens after the contract is signed.
80%of 2026 jobs sold online, then inspected
<$1,000cost to acquire a sold roof
+$100kadded in monthly sales
~55%of leads booked on a review call
2full-time office staff behind 10X growth
“[A sentence from Simon on what changed when Triumph stopped selling at the kitchen table.]”Simon Lawrence, Triumph RoofingDownload the full case study
Run your numbers
What does it cost you to sell a roof?
Add up your marketing and sales commission, then divide by roofs sold. Most roofers have never looked at this number.
Your cost to sell a roof$2,850
Triumph with Express Quote<$1,000
Pricing
Two ways to grow. Same margins.
Start with the software and run it with your own team, or plug in the full growth system and let us fill your calendar.
Software Only
For roofers with their own marketing and sales team.
$1,000/month
- ✓ Branded buying page for every lead
- ✓ Waiting room and quote-ready pages
- ✓ Good, Better, Best pricing from your numbers
- ✓ Compare-and-save quote uploads
- ✓ Custom landing pages for your marketing team
- ✓ Connect your measurement tool and your CRM
The Triumph blueprint
Growth System
The system that added $100k a month at Triumph, run for you.
$5,000/month + ad spend
- ✓ Everything in Software
- ✓ Dual marketing system: Meta ads plus intent-based mail
- ✓ Our virtual appointment setter team
- ✓ Follow-up on every quote until it books or closes
- ✓ Use our CRM or connect your own
- ✓ 2 hours a month of executive coaching with Simon
Special founders offer
First 10 beta partners in 2026.
Founding partners launch with our full playbook and lock in their market before anyone else.
$5,000+in founder bonuses
10 spots · Only one growth partner per region
Reserve your marketWhat founding partners get
1
Our top 10 Meta campaigns
Access to our best-performing campaigns and their results, every month.
2
500 mailers per month for 90 days$1500 value
High Intent Direct mail sent to damaged and aging roofs in your zip codes for extra lift for 90 days.
3
90 days of performance coaching$3,600 value
One-on-one coaching from our CEO through your first 90 days.
4
Market security
Reserve your market before anyone else has access. Only one growth partner per region.
Additional Value: Express Quote referrals
Every month we invest in building a Preferred Partner Network of realtors, property managers and insurance agents in your market. When their clients need a roof, our team sells the job for you. You only pay a 7% referral fee on jobs that sell.
Rev Share
The ultimate rehash program
Already have a sales team? Start with the leads you've already paid for.
Every unsold estimate in your CRM gets a fresh online quote, a custom buying page and a special online offer. Homeowners who said “not now” to a kitchen-table pitch can say yes from their phone. It's where most partners see their first deals.
- 1Express Quote connects to your existing CRM
- 2We initiate an online special offer for each customer with intentional follow up.
- 3They buy online or book a review call. You save the deal.
Your first 90 days
A 90-day plan, not a lock-in.
We ask every partner for a 90-day commitment, because that's how long it takes to build, launch and prove the system in your market.
Book and close
- ✓ Fresh Meta leads every week
- ✓ Virtual appointments booked
- ✓ Rehash campaign fully active
- ✓ First online deals closed
- ✓ Performance review
Scale what works
- ✓ Double down on the best ads
- ✓ Increase mailers
- ✓ More virtual calls, more jobs sold online
- ✓ Set your budget going forward
The movement
Homeowners buy cars, homes and groceries online. Roofing is next.
Buying online is now the better, more affordable way to buy a roof. Roofers who move first keep their margins, cut their cost to sell and spend their time building.
For homeowners
A fair, open price in an hour. No pressure pitch.
For roofers
A lower cost to sell, the same profit, and more time for production.
For the trades
Transparency that rewards the honest, local contractor.
Questions
What roofers ask us.
Get a Demo
See your buying page in 30 minutes.
We'll walk you through the Triumph system and show you what a buying page looks like with your brand on it. One roofer per market, first come first served.