Join the movement
Sell. More. Jobs.
Keep your margins.
Express Quote meets homeowners exactly where they are: online. Instead of a price range, every lead gets a full self-service buying experience in under an hour. It's designed to sell like your best rep and gives homeowners a reason to book a virtual call to go over pricing. Built and proven with a Middle Tennessee roofing company.
- Fresh offers that lower your cost per lead
- Sell virtually, not at the kitchen table
- Pay less for every customer who sees your quote
- Build a $250K-a-month online system
The real problem
Roofers are paying over $2,000 to win one customer.
Between marketing, setting and running appointments, and close rates, the cost to acquire a customer is too high. That isn't sustainable anymore. Here's the answer.
Reduce your cost per lead
Offer real online quotes
Not the instant-quote range that pushes homeowners to book an appointment to get the real number. Give them the real thing, and tell them why.
Run better ads
Marketing is complicated. Our blueprint comes from a year of testing ads in 2026, so we build new content homeowners actually engage with.
Use more than one channel
Don't spend all your money in one place. Meta, mailers, Google and referrals meet homeowners everywhere with the same message.
Cut out the appointment and the traditional commission
Every lead becomes an appointment
The homeowner gets the real estimate up front, a full online experience that answers their questions, and a signable contract with zero money down until after the inspection.
Two easy next steps
Book a 15-minute virtual call to go over the quote. Or book a pre-inspection, where a roof tech takes photos and sends a confirmation before they sign. It's optional, but some buyers want the peace of mind.
3% instead of 8–10%
No more field-rep commissions, gas cards or drama. Virtual setters, closers and follow-up support are paid 3%, not the traditional 8–10%.
Do the math
Now it starts to make sense.
- Cost per lead$100–120
- Cost per appointment$300–400
- Marketing cost per customer$1,500+
- Sales commission (8–10%)$1,200+
- Cost per lead$50–80
- Cost per appointment (every lead is one)$50–80
- Marketing cost per customer$300–500
- Sales commission (3%)$400+
Price more competitively. Make more money.
Traditional roofers have to sell at 35%+ margins to net a profit. Express Quote roofers sell the same roof at 25–30% margins, depending on volume, and make more net income.
$1,460 cheaper for the homeowner. $340 more in your pocket.
Case study · Triumph Roofing, Franklin, TN
A small local roofer now sells 80% of its jobs online.
“Triumph is built around relationships. The owners didn't have the time or money to buy leads the old way and run appointments all day.”Simon Lawrence, Triumph Roofing
How it works
We're rewriting the way you sell roofs.
Most roofing tools are built to generate leads and book appointments. Express Quote is built to sell the roof. Your landing pages turn prospects into real estimates, measured with real tools, not ranges. Homeowners love the shopping experience, and once the job is sold, the numbers are already ready for your supplier and your labor team. The time and money it takes to win a job goes down.
We sell roofs online better than anyone. Now we're opening the system we built for ourselves to roofers committed to making roofing affordable again.
- 1
Custom landing pages that convert
Fresh offers on Meta, mail, Google and referrals send prospects to pages built to turn them into estimate requests.
- 2
A real estimate, not a range
We measure the roof with your favorite measurement tool or one of our trusted partners, and price it from your material costs and labor rates. No ranges.
- 3
The homeowner shops on your buying page
Good, Better, Best options, a full price breakdown and a 3-day price lock. Zero money down until after the inspection.
- 4
They buy online or book a call
A 15-minute virtual review call, or a pre-inspection if they want the peace of mind. Your team or our setters and closers handle it.
- 5
Sold, and ready to build
The measurements and numbers are already done, so the order goes to your supplier and the job goes to your labor team.
Pricing
Two ways to grow.
Run it with your own team, or let us run your front end and fill your calendar.
Online Sales System
Best for large contractors who already have a CRM and a sales team, ready to take the business online.
+ 1% on jobs sold through Express Quote
- ✓ An online roof shopping experience tied to your pricing, labor and business
- ✓ Connect your favorite roof measurement tool, or use one of our trusted partners
- ✓ Branded landing pages and buying pages for every lead
- ✓ Unlimited online contracts sent and signed
- ✓ Signed deals sent straight to the CRM you already use
- ✓ Built for your team or your local partners to sell online
- ✓ Market exclusivity: no other contractor in your market gets it
Contractor Growth System
Best for small contractors under $3M looking to grow and simplify their business. We market, sell and close your jobs so you can focus on what you love most: building them.
+ 3% on jobs sold online · you set the ad spend
- ✓ Full front-end operating system
- ✓ Easy integration with your CRM
- ✓ Marketing managed for you: Meta, mail, Google, AI and more
- ✓ Setter team books virtual appointments and post-quote inspections
- ✓ Virtual closers run estimate review calls on your behalf and walk customers through their quotes
- ✓ Monthly Zoom cohort with other winning roofers: ads, creative, pricing, sales techniques, production and more
- ✓ The complete, proven growth blueprint from companies running the same system
Founders offer
The first 10 Growth Partners in 2026 get $10K in additional value in their first 90 days.
90 days of 1-on-1 coaching with Simon
Two hours a month with me, plus our monthly group calls.
Founders Content Shoot
Two days filming you and your business with a cinema camera, drone and pro mics. You cover our travel and housing. Our team comes free.
500 free mailers
Sent to your customers' neighbors with old roofs.
30-day Rehash Program
We go back to your old customers and unsold estimates with a special online offer.
One growth partner per market. I'll work with each founder personally. — Simon Lawrence
Reserve your marketQuestions
What roofers ask us.
Get a Demo
See your buying page in 30 minutes.
We'll walk you through the Triumph system and show you what a buying page looks like with your brand on it. One roofer per market, first come first served.